Shopify, WordPress or Squarespace: Which One Should You Choose?
When taking into consideration which platform to use to build your website, the first question to ask is WHAT is the purpose for your new website. Is it a blog, or other type of content heavy website?...
View ArticleSales Associate, Fashion & Lifestyle – Los Angeles
Sales Associate to assist in our day-to-day expansion efforts into new and emerging fashion and lifestyle brands, as well as help expand on sales of existing digital products into industry-focused...
View ArticleThe NFL has a (RFID) Chip on its Shoulder
Football season is fast approaching. While several Surgo Group team members will decide who to draft to their fantasy teams, others eagerly await the festivities that go with Sunday Football. However,...
View ArticleBig Data Analytics Summit 2015
On September 9 and 10, Boston will be overrun with data and tech specialists for the annual Big Data Analytics summit, hosted by Innovation Enterprise. The summit has 3 co-located summit’s to cover all...
View ArticleWhich is better – Adaptive or Responsive Design?
If you have been remotely listening to the Web design conversation in the past five years, one phrase keeps coming up – responsive Web design. By now, you are probably designing every one of your site...
View ArticleGoogle and Other Tech Logo Changes
As consumers jump from device to device and “advertising fatigue” gets worse, brands need to make sure that their branding has moved enough with the times to keep themselves relevant. Tech giants...
View ArticleNew York Business Expo & Conference 2015
On October 27th 2015 the 11th Annual New York Business Expo and Conference will be held at the Javits Center and Surgo Group will be there! The Expo is the Northeast’s Largest b2b trade show and will...
View ArticleGoogle Turning Its Lucrative Web Search Over to AI Machines
When Google-parent Alphabet Inc. reported eye-popping earnings last week its executives couldn’t stop talking up the company’s investments in machine learning and artificial intelligence. For any other...
View ArticleDigital Content Convention: STREAM CON NYC
This weekend, October 30 to November 1, STREAM CON is in NYC at the Javits Center. If you’re looking for a fun, informative, and digital content theme convention, this is for you. Stream Con NYC is a...
View ArticleSEO 101 for Journalists, Editors and PR Professionals – Winter 2015
An integral part of any Web Enhancement strategy is writing keyword friendly articles, to help your site rank in search. However, how you write these articles, choose keywords and structure your...
View ArticleSurgo Innovation Session – October
This month at Surgo Group, we launched an exciting new initiative for our NYC office! Once a week, the whole team (from Development to Sales) meets over bagels and coffee to discuss the latest...
View ArticleSurgo Innovation Session – November
In October, we launched an exciting new initiative for our NYC team called Surgo Innovation Sessions! You can read the summary from our first session here. Once a week, the whole team (from Development...
View ArticleSocial Media Management Tools Comparison
With the popularity of social media, for both brand and personal use, innovators have created social media management tools to aid in scheduling, monitoring, and content sharing. Hootsuite, Sprout...
View ArticleThe Purpose Behind Card Based Web Design
Now that mobile search has surpassed desktop search, mobile design must be considered a huge priority in any web strategy. Despite smaller screens, visitors still expect efficient user experiences and...
View ArticleDigital Trends 2016: An Innovative New Year
Another year comes and goes, with marketing professionals researching, testing and implementing 2015’s digital marketing trends. But as a new year approaches, forward thinking marketers should prepare...
View ArticleWebinar: Mobile KPIs and Analytics 2016
Mobile is coming in a BIG way for 2016. Join us January 29 to learn about where Mobile is going in 2016, and how KPIs and analytics will need to be adjusted to keep up. You’ll hear from our team of...
View ArticleSEO vs Web Enhancement: What’s the Difference?
Web Enhancement (Verb:Noun) the process of enhancing an organization’s holistic digital presence with measurable qualitative improvements for the particular industry segment and applicable KPI’s. SEO...
View ArticleThe Latest in AMP Accelerated Mobile Pages
If you’re an Android user, you may have noticed a few differences in search in the last few weeks. Currently only available to publishers, Google has amped (pardon the pun) up their AMP Accelerated...
View ArticleInnovation Session: March Week 2
Our second session for March covered the somewhat controversial app Peeple and the future of psychology in creative advertising. Peeple Peeple, the people-rating application, is now live after months...
View ArticleSurgo Group Innovation Session March
Every Wednesday morning our NYC team gets together for our weekly Surgo Group Innovation Sessions! Once a week, the whole team meets over coffee and bagels to discuss the latest trends in technology,...
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